Ed Lucero – CCO (Chief Cow Officer)
Ed operates and manages day-to-day operation on the farm with an emphasis in cow comfort and health. Besides being a loving husband and influential father, Ed is bilingual and manages labor supervision and procedural controls. With a degree in veterinary science and over 30 years experience in the dairy industry, Ed brings great knowledge to Morning Star’s operations.

Christa Lucero – CEO (Chief Everything Officer)
Christa grew up on the farm before going to college in Wyoming to obtain a veterinary technician degree, where she met her husband Ed. With a warm spirit and great love for the farm Christa’s responsibilities include: organic vegetable producer/marketer, oversees production of raw milk from the cow to the bottle, answers incoming calls, and most importantly serves as the glue that holds the family together – CEO.

Mitch Lucero – UFO (Universal Financial Officer)
The son of Ed and Christa, Mitch focuses on continual business improvements while administering Morning Star’s finances and marketing efforts. Mitch holds a business degree from Whittier College and an MBA from Northwest Nazarene University. Holding true to his roots, Mitch has a great passion for agriculture and sustainable farming.